Most of the negative effects associated with body negative culture have been accepted as a common experience rather than something that needs to be changed. We will bring awareness to the topic in a way that doesn’t diminish its impact seen or not. It will encourage young women to embrace their raw and natural beauty, be themselves, and share, not compare. This campaign is a community that acknowledges and celebrates unaltered bodies and honest experiences on social media, in advertisements, and in everyday life. Thus, it will positively impact the way women view their bodies in this generation and the next, fostering a sense of support and understanding.

War is raw backward, which serves as a visual and metaphorical message. Most women can relate to war with and against themselves. “Dare to be RAW” flips the narrative on the internal battle and encourages young girls to embrace their true selves rather than fight them.

We hope to decrease social media and negative body talk's negative effects on young women’s confidence and body image.

Our approach is to encourage young women to embrace their authentic selves, appreciate their unique beauty, and liberate themselves from any societal standards portrayed on social media with which they do not identify. This liberation will allow them to define their own beauty standards and feel free from the pressures of societal norms.